Hinckley Based Removal Company
Coape-Arnold’s Removals is a Hinckley-based removal company with over 25 years of experience in domestic and commercial relocations. They offer a range of services, including removals, a ‘Man & Van’ service, and storage solutions. Their commitment to customer satisfaction and professionalism has established them as a trusted local partner for relocation needs.
Search Hawk collaborated with Coape-Arnold’s Removals to enhance their online presence and lead generation. We implemented strategies to increase the company’s visibility, making it easier for potential customers to find and contact them. This partnership aimed to build upon Coape-Arnold’s already strong local reputation by leveraging digital marketing techniques to attract more leads.
Challenges & Objectives
Steve from Coape-Arnold Removals had been running his business successfully for 25 years but had never invested in a website. When we reached out, we introduced ourselves as a local team that could help him with his marketing and invited him to our office for a coffee to discuss his goals.
During our conversation, Steve shared that he had always relied on word-of-mouth referrals, primarily through Facebook. However, he noticed that the leads he was getting from Facebook were often price-driven customers rather than those who valued quality service.
This didn’t align with the strong reputation he had built over the years. What he really wanted was a way to attract higher-quality leads—people actively searching for removal companies who prioritise service and reliability over simply finding the cheapest quote.
Strategy & Approach
After sitting down with Steve and understanding his vision for the website, we focused on designing a site that not only aligned with his brand but also helped him achieve his business goals. His main priority was to attract high-quality leads—customers who value reliability and service rather than just the cheapest quote.
With this in mind, we built a website that was clean, easy to navigate, and designed to convert visitors into enquiries. The structure ensures that potential customers can quickly find the information they need, gain trust in Steve’s expertise, and get in touch effortlessly.
To enhance credibility, we incorporated customer testimonials, trust signals, and clear calls to action to encourage enquiries. We also focused on optimizing the website for local rankings, ensuring that Coape-Arnold Removals appears when people search for removal services in the area. This included local SEO tactics such as optimizing Google Business Profile integration, using location-based keywords, and structuring the site to improve visibility in local searches.
The result? A professional online presence that reflects the high standard of service Steve has built over 25 years—and a marketing tool that works 24/7 to bring in the right kind of customers searching for quality removals in his area.
Results & Impact
For a brand-new website on a domain that has never been recognized by Google, it usually takes time to gain traction and start seeing results. However, because Steve had already built a well-established business with a strong reputation over the years, we noticed that people were already searching for him online—even before he had a website.
This meant that as soon as the site went live, it immediately started working for him, providing an easy way for potential customers to find him, learn more about his services, and get in touch effortlessly.
Over the last 12 months (as of March 2025), our tracked keywords have improved by more than 600 positions in Google search rankings. Here’s a screenshot of the increase below:
This improvement in search rankings for important keywords has directly impacted Steve’s business, generating over 200 new leads in the past 12 months (as of March 2025). Below is a screenshot of the Google Analytics data showing the results.
Lessons We Learned
Steve was one of our first clients when we launched The Search Hawk, and his trust in us meant a lot. We’re incredibly grateful for the opportunity he gave us—not just to prove ourselves, but to show the local community that we could genuinely help businesses like his succeed online.
One of the biggest lessons we took from this experience was the power of face-to-face conversations. In the digital marketing industry, trust is often a major barrier. The low cost of entry means there are countless agencies out there, ranging from highly skilled teams to those delivering poor results. This creates confusion for business owners, especially those like Steve, who have relied on traditional marketing and referrals for years.
If his first experience with an agency had been negative, he likely would have written off online marketing altogether. But because he could visit us in person, have open conversations, and see who he was working with, it helped build real trust in an industry that often feels unreliable. This reinforced to us that being available, transparent, and genuinely invested in our clients’ success is one of the biggest differentiators in a crowded market.