Coventry Construction Company
Midland Electrical & Construction is a specialist provider of electrical and construction services, delivering high-quality solutions across commercial and residential projects. With a strong reputation for reliability, professionalism, and technical expertise, they serve a diverse client base, including homeowners, businesses, and property developers.
Challenges & Objectives
They initially relied on a static website and occasional social media updates, but engagement was low, and their audience wasn’t seeing the full scope of their work. The challenge was clear—how do we showcase their hands-on expertise in a way that resonates with potential customers?
Our strategy focused on leveraging social media and video content to bring their projects to life, highlighting the craftsmanship, problem-solving, and behind-the-scenes work that sets them apart. By capturing real on-site moments, client testimonials, and time-lapse transformations, we shifted their digital presence from passive to engaging, dynamic, and conversion-driven.
How We Helped
Our first step in transforming Midland Electrical & Construction’s digital presence was to build them a new website, ensuring it was optimised for both user experience and on-page SEO.
(See Images of the website below)
This laid the foundation for a strong online presence, making it easier for potential customers to find them and understand their services.
But a website alone wasn’t enough, we needed to bring their expertise to life. To do this, we spent time on-site with the team, learning about the real-world problems they solve, the challenges they face, and the unique value they bring to their clients. This hands-on approach allowed us to create authentic, engaging content that showcased their work in action.
From here, we helped them develop a library of marketing assets they could use across social media and beyond. This included behind-the-scenes videos, before-and-after transformations, client testimonials, and educational content explaining common electrical and construction challenges. By capturing their work in action and positioning them as experts in their field, we turned their digital presence into a lead-generating machine.
What We Learned
Working closely with Midland Electrical & Construction reinforced the power of authentic, in-person content in an industry that thrives on trust and expertise.
- People connect with real work, not just polished ads – The most engaging content came from real on-site footage, time-lapse videos, and team interviews, rather than overly scripted marketing materials. Customers want to see the work being done, not just hear about it.
- Education builds authority – Content that explained common electrical and construction issues (like why circuit breakers trip or how to prevent wiring faults) positioned Midland Electrical & Construction as an expert in their field. Informative content wasn’t just engaging—it built trust and helped convert leads.
- SEO and social media should work together – While our focus was on social and video content, having an SEO-optimized website ensured that visitors from social media could easily find more information and take action. A strong digital ecosystem is what drives real business growth.
Through this project, we saw firsthand how the right blend of website optimisation, social media strategy, and video content can turn a traditional service-based business into a standout brand in a competitive market.