Coventry Based Mortgage Advice Firm
Moorhouse Finance is a newly established mortgage advisory firm committed to guiding individuals through every stage of the mortgage process.
Whether it’s securing a first-time mortgage, remortgaging an existing property, or exploring buy-to-let options, they provide expert, tailored advice to help clients make informed financial decisions.
With a focus on clarity, reliability, and customer-first service, Moorhouse Finance aims to simplify the often complex world of mortgages, ensuring clients feel confident in their choices.
Graeme Moorhouse approached us looking for a professional, custom-built website that not only looked great but also complied with FCA regulations. He wanted more than just a template site, he needed a tailored solution and a team that could guide him through the approval process.
We worked closely with him to ensure his website met industry standards while reflecting the professionalism and expertise of Moorhouse Finance.
Hear what Graeme had to say about his experience with us here…
Challenges & Objectives
When Graeme Moorhouse approached us, he had a clear vision for his website but faced several challenges. As a new firm, establishing credibility and trust through a professional online presence was essential. The website also needed to meet strict FCA compliance guidelines while maintaining a seamless user experience.
Graeme wanted more than a standard template—he required a fully custom design that accurately reflected his brand and professionalism. Additionally, navigating the FCA approval process can be complex, so he needed a digital partner who could guide him through it, ensuring everything met regulatory standards while aligning with his business goals.
Strategy & Approach
We worked closely with Graeme to design and develop a sleek, custom website that not only aligned with FCA regulations but also positioned Moorhouse Finance as a trusted mortgage advisory firm. The site was built with a professional yet approachable design, easy navigation, and clear calls to action, making it simple for clients to explore mortgage options and get in touch. Additionally, we provided guidance throughout the approval process to ensure everything met industry standards.
Through this collaboration, Moorhouse Finance now has a strong online presence, giving clients confidence in their expertise and services.
Strategy & Approach
The collaboration with Moorhouse Finance resulted in a sleek, professional website that not only meets FCA compliance requirements but also enhances the firm’s credibility and online presence. The fully custom design reflects the brand’s professionalism, making it easy for clients to navigate mortgage options and get in touch.
By supporting Graeme through the approval process, we ensured a smooth launch, allowing Moorhouse Finance to confidently establish itself in the competitive mortgage advisory industry. With a strong digital foundation in place, the firm is well-positioned to attract and convert potential clients.
(See images below for a preview of the final website.)
Lessons We Learned
Working with Moorhouse Finance provided valuable insights into the unique challenges of designing a website for a newly established, FCA-regulated mortgage advisory firm. Some key takeaways from this project include:
- Early Compliance Considerations Are Crucial – Ensuring FCA compliance from the outset helped streamline the approval process and avoided unnecessary revisions later on. Regulatory requirements should be factored into both content creation and design from the start.
- Custom Design Adds Long-Term Value – While templates can offer a quick solution, a bespoke website provides a level of professionalism and brand identity that sets businesses apart, particularly in industries where trust is essential.
- Guidance Through the Approval Process Matters – For financial firms, regulatory approvals can be complex. Providing hands-on support and clear explanations throughout the process added significant value to the project and helped reduce stress for the client.
- Building a Digital Presence Early is Key – As a new business, having a strong online presence is essential for credibility. Investing in a well-structured website from day one helps mortgage advisers establish trust with potential clients and positions them for long-term success.
This project reinforced the importance of blending compliance, design, and usability to create a website that not only looks great but also supports business objectives effectively.